Serious work on Piaggio Motorcycle Market Asia

Piaggio motor manufacturers really want to re-exist throughout Asia. For that, Piaggio was reportedly ready poured funds up to Rp 1.85 trillion to realize this ambition. Piaggio will invest the funds in stages and will be issued starting this year until the year 2015. Figures for 150 million Euros (Rp 1.85 trillion), it was still outside investment worth 30 million Euros or approximately USD 371.4 billion in ensuring that they have to build a factory in Vietnam.

Unfortunately, the possibility of funds disbursed was quite difficult to enjoy. For the Italian motorcycle manufacturer this would prefer to share the investment fund to Vietnam and India. 60 million euros to Vietnam and 90 million for India.nantinya will be used to develop their factories in Vietnam. The factory, which opened in June 2009 will be developed into 538 thousand square feet of previously only 280 thousand square feet.
With this expansion, Piaggio hopes will be able to increase their production at this plant from 100 thousand to 300 thousand skuter.Fasilitas scooter factory will also be expanded by building a center of research and development (R & D) which will focus on developing new vehicle concepts and new machines with fuel consumption is lower and environmentally friendly.
Piaggio plans to make a scooter engine production plant that is separate from the existing plant. Piaggio step is fairly ambitious in Vietnam is very possible. For Piaggio is currently enjoying honeymoon in Vietnam. Their annual net sales in 2010 reached 133.2 million euros, or nearly three times as much of their sales in 2008 of only 45.2 million euros.
Major expansion of industrial facilities in Vietnam is part of our strategic plan, which see Asia as a major growth factor for the Piaggio Group in the coming years. In recent years we have seen a sharp increase in demand for two wheels in Asia, particularly in Vietnam, Southeast Asia and India
Besides Vietnam, Piaggio has also been since some time ago expressed readiness to return to Indonesia. An Indonesian company called PT Piaggio was founded to be a Piaggio motor car manufacturers in Indonesia. The plan, the first official product of ATPM is starting from Zip, LX to the Liberty will be introduced in the middle of this year PRJ.
By investing and planning before, Piggio are now hoping to be able to reach sales of 1 billion Euro in 2014.